Got a little one under 2? Or looking for a Baby Gift? Check out Sassy BloomGot a little one under 2? Or looking for a Baby Gift? Check out Sassy Bloom, as seen on TV
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About us


Sassy Kids Box was started by the same team behind the multi award winning Sassy Bloom which starts at 3rd Trimester of Pregnancy and is especially for babies and toddlers all the way up to 2 years of age.

Sassy Bloom boxes are loved by tens of thousands of families and Sassy Bloomers made it very clear to us that they wanted the same amazing experience for older siblings and when their little ones were too old for Sassy Bloom.

We listened, worked very hard and on the very same date that Sassy Bloom was launched, two years later Sassy Kids Box went live for 3-8 year olds.

We're passionate about providing families with a way to:
Have fun, discover amazing activities, spend quality time together whilst saving money, saving time and enjoying wonderful moments whilst creating beautiful memories


Here's our story

Sassy Bloom was founded in 2012 in Hertfordshire. At 29 weeks pregnant I was rushed into hospital after passing out several times. I was diagnosed with a rare, incurable and progressive heart and lung disease called Pulmonary Hypertension which is particularly dangerous in pregnancy. I spent a month in hospital and had a life threatening operation to deliver my daughter Gabriella. I was given a 50% chance of survival. Whilst I was in Intensive Care, some friends visited me bringing a box of gifts they had selected for myself and Gabriella to enjoy once we were home. It really touched me how special this gift made me feel, and how much thought had gone into selected the right gifts. Like any mother, I wanted my baby to have the very best products but it wasn’t always practical getting out with a little one to purchase them and with so much choice these days – where to start? I spent ages trawling the internet comparing prices, looking for the best products and thought there has to be a better way! The idea of Sassy Bloom was born.


What is Sassy Bloom?

Sassy Bloom allows mums to receive monthly boxes full of baby goodies. But not just any products – we’ve been in the nursery industry for 10 years and spent 3 years selecting the very best products that we believe every mum, dad and baby need. There’s so much choice out there – so each selected item is rigorously tested by our panel of experienced and first time mums (and babies) before making the final cut to appear in one of our boxes. We also have amazing experts in our team including:

Jo Tantum | Baby Sleep Expert, Clare Byam-Cook | Baby Feeding Expert, Patti Good | Leading Expert on Women’s Emotional Health for Motherhood, Keith Segal | Toy Industry Expert and Annabel Karmel MBE | UK’s No.1 Children’s Cookery Author and Leading Food Expert.

We are passionate about providing our customers with the very best products and therefore (even though some have tried) companies are not allowed to pay us to be in our boxes. We also have a trusted team of some the best baby experts in the UK, with one member having no less than 53 years in the industry, oh and most importantly we’re parents too!

Sassy Bloom is an exciting way to shop for baby – discovering wonderful products and brands and with each Sassy Bloom box having a retail value of £40-£80 – it’s also a brilliant way to save too.

All boxes are age and gender specific and also contain personalised goodies. We also have some great products and ranges that are new to the UK.

We have teamed up with some of the baby industry’s leading brands as well as the smaller ones too in order to provide families with everything that they need..and the best part is they are hand-picked, beautifully wrapped and delivered directly to your door each month…and just for good measure UK Mainland Delivery is FREE too!

BUT DON’T TAKE OUR WORD FOR IT – See what thousands of mums are saying about Sassy Bloom

We’re also aiming to raise £100,000 for charities

Hollie, Darren Theo Paphitis

Our mission is to build a dynamic community where parents help other parents and receive the very best products for baby, allowing parents to:

SAVE Money & Time

DISCOVER Amazing Products

ENJOY Wonderful Moments and Create Beautiful Memories.


Thanks for taking the time to read our story




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